Course overview
A master’s in planning and leading digital marketing, from data and content to social media and campaign strategy.
This is a Level 7 postgraduate course, usually completed in one year of full-time study.
What you’ll study
Typical topics include:
- Digital marketing strategy
- Social media and content
- Marketing analytics
- Consumer behaviour online
- Strategic project
Exact modules vary by institution — your adviser will share the full module list for the place you choose.
Entry requirements
- A UK bachelor’s degree (usually 2:2 or above) or an international equivalent
- Relevant work experience may be considered if you don’t meet the usual grades
- International applicants: English at IELTS 6.0–6.5 or equivalent
- A personal statement and an up-to-date CV
Career paths
- Digital marketing manager
- Social media manager
- Marketing strategist
- E-commerce manager
How UEC helps
Our advisers are free for students. We check your eligibility, compare the institutions offering this course, help with your application, assessment and interview, and guide you through Student Finance.
