Course overview
Combines business management with marketing – brands, customers, campaigns and digital channels.
You can usually start in Year 1, or take a four-year route with an integrated Foundation Year — a supported first year for students without traditional entry qualifications or returning to study after a break.
What you’ll study
Typical topics include:
- Marketing principles
- Consumer behaviour
- Digital marketing
- Business management
- Marketing campaign project
Exact modules vary by institution — your adviser will share the full module list for the place you choose.
Entry requirements
- Year 1: a full UK Level 3 qualification (such as A-levels, a BTEC or an Access course) or an overseas equivalent
- Foundation Year: no traditional entry grades needed — GCSEs, work experience and your personal statement are considered
- Mature applicants (21+): a CV with relevant UK work experience can be accepted
- An admissions assessment (writing, reading and a speaking interview)
- Home students: a Student Finance England account you can log in to at interview
Career paths
- Marketing executive
- Brand or product assistant
- Social media coordinator
- Business development executive
How UEC helps
Our advisers are free for students. We check your eligibility, compare the institutions offering this course, help with your application, assessment and interview, and guide you through Student Finance.
