Course overview
Marketing for global markets – how brands research, enter and grow in different countries.
This is a Level 7 postgraduate course, usually completed in one year of full-time study.
What you’ll study
Typical topics include:
- International marketing strategy
- Global branding
- Market research
- Digital and social marketing
- Dissertation
Exact modules vary by institution — your adviser will share the full module list for the place you choose.
Entry requirements
- A UK bachelor’s degree (usually 2:2 or above) or an international equivalent
- Relevant work experience may be considered if you don’t meet the usual grades
- International applicants: English at IELTS 6.0–6.5 or equivalent
- A personal statement and an up-to-date CV
Career paths
- International marketing manager
- Brand manager
- Market research analyst
- Export marketing specialist
How UEC helps
Our advisers are free for students. We check your eligibility, compare the institutions offering this course, help with your application, assessment and interview, and guide you through Student Finance.
