Bachelor’s

BA (Hons) Business Management and Marketing with Foundation Year

BA (Hons) Business Management and Marketing with a foundation year: digital marketing, brand strategy and international business.

Level
Bachelor’s
Duration
4 years
Funding
Student Finance eligible (home students)

Course overview

Build business and marketing skills for an international career, starting with a foundation year that prepares you for higher education.

Expert-led teaching, internships and real-world projects take you from marketing fundamentals to digital and strategic marketing and international business management.

What you’ll study

Foundation year

  • Introduction to Business and Management
  • Marketing Fundamentals
  • Academic Skills and Research Techniques

Core modules

  • Financial Accounting and Analysis
  • Organisational Behaviour
  • Digital Marketing Strategies

Advanced modules

  • Strategic Marketing Management
  • International Business Management
  • Capstone Project or Dissertation

Entry requirements

  • GCSEs in English and maths at grade C/4 or above (or equivalent)
  • Relevant work experience can be taken into account
  • A personal statement about why you want to study the course
  • International applicants: an English test such as IELTS (usually 6.0)

Career paths

  • Marketing Manager
  • Business Manager
  • Digital Marketing Manager
  • Brand Manager
  • Market Research Analyst

How UEC helps

Our advisers are free for students. We check your eligibility, match you with the right partner university or college, help with your application and interview, and guide you through Student Finance. Exact modules, campuses and start dates depend on the institution — book a free consultation and we’ll confirm the details for you.

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